An experienced content designer and UX writer with a passion for creating effective, user-centred content.
I've been working in digital content for over 20 years now. My first job was in print publications, which gave me a great eye for detail. I quickly moved into web content, where I turned my hand to everything from forum moderation to site building.
I've worked across a wide range of content, for an array of different organisations. Content design as a profession started to become prominent around the time that I worked on the University of Reading's digital transformation. The Government Digital Service (GDS) had just started publishing their work on the GOV.UK transformation, and this was an invaluable resource that continues to inform my approach to this day.
Outside of work I enjoy long walks with my dogs, cooking and baking delicious things, reading fiction, listening to punk music, and gaming.
"Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
Never use a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
Break any of these rules sooner than say anything outright barbarous."
George Orwell
